Ed Rigsbee, (CSP) Certified Speaking Professional, (CAE) Certified Association Executive, is the ROI Guy. He is obsessed with helping individuals and organizations to both receive and give more return on investment (ROI) in everything that they do. He will help your organization to elevate your business relationships from ordinary to extraordinary; in service, results and profitability. Ed is the originator of the “Member ROI Valuation Process” and term, “Member ROI-Centric Organization.”

Ed is the President of Rigsbee Enterprises, Inc., established in 1981. He is recognized internationally for his expertise in the areas of non-profit organization member recruitment/retention and strategic alliance development/implementation. He has authored the following books:

  • The ROI of Membership-Today’s Missing Link for Explosive Growth
  • The Art of Partnering
  • Developing Strategic Alliances
  • PartnerShift-How to Profit from the Partnering Trend
  • Kids, Parents & Soccer

Ed is also the president and executive director of the Cigar PEG, Inc., an IRS recognized 501 (c) (3) non-profit public charity. The organization he co-founded in 1999, starting as an annual fund raising party at the National Speakers Association’s annual convention. To date, this organization has donated over $700,000 to; the National Speakers Association Foundation’s Professional Speakers Benefit Fund, the Hereditary Disease Foundation’s Laura’s Hope project, the Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, and others. In 2011, the Cigar PEG expanded to include international events.

With more than 2,500 published articles to his credit, Ed continues to be a regular contributor to business, trade and professional publications globally. He has been an adjunct professor for both the Universities of California at Santa Barbara and California Lutheran University. He has also worked with the Dun & Bradstreet Foundation, delivering full-day; sales, customer service, team building, and management seminars across the USA. Ed has traveled to Europe, Southeast Asia, and the Middle East, teaching member recruitment, delivering multi-day strategic alliance workshops to eager business leaders and professional development workshops to established and emerging professional speakers.

Ed’s background is quite diverse, allowing him to integrate his extensive experience in sales, marketing and strategic management expertise, along with his current research work, into all his assignments. He shares his real-world experiences; from retail and sales management positions, his work in the hospitality industry, his work in distribution, and as owner of a manufacturer representative firm. His presentations are based on his unique perspective of mutually beneficial partnering and ROI delivery. Ed’s ideas have evolved through his nearly four decades of research and teaching management, marketing, selling skills, and member recruitment. Ed’s gift is his ability to synthesize industry specific information along with proven success strategies and quickly offer workable organizational and industry-wide solutions.

Ed is one of a select, very few, on the planet to hold both the CSP and CAE. He has been a professional member of the National Speakers Association since 1988 and was awarded the Certified Speaking Professional (CSP) designation in 2000; an accreditation that less than 10% of the Global Federation of Professional Speakers’ membership holds. Ed is also an association executive member of ASAE; the Center for Association Leadership, earning his Certified Association Executive credential in 2012.

On a personal note, Ed (an L. A. native) and his wife, Regina, have resided in Thousand Oaks, California (greater Los Angeles area) since 1974; also the year that they married. They are the proud parents of two adult sons; Ryan and Jonathan…both happily married.