Looking for the missing link to explosive membership growth? It’s member ROI at your core. Learn to calculate, prove and communicate your organization’s member ROI and prove to the non-members in your industry/profession that membership in your organization is a smart business decision. Trade associations and professional societies of today must continually prove the return on investment they deliver to members in order to stay relevant. Today, membership organization leaders must see their organization through the eyes of the non-member and be capable of proving the actual yearly sustainable real-dollar ROI that their current members receive in order to maintain high-level member retention and continual new recruitment. Learn how to turn your ambivalent members into member recruitment evangelists.
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