The ROI of Membership

Association & Society Consulting Services

  • 90-Minute Telephone Consultation; Your Organization Sets the Agenda
  • 60-Minute Webinar: Your Organization Sets Up the Technology
  • Member ROI Qualitative Research Focus Group Facilitation
  • One-Day Master Member ROI Class (20 attendees maximum)
  • All or Part Day Presentation, Workshop, or Facilitation (customized for your organization)
  • Attend Entire Annual Meeting, Convention, or Board Meeting: multiple days/multiple presentations
  • Long-Term Retainer Agreement; Available at 12, 18, or 24 Month Contracts (all the above included)

“Regardless of your organization’s approach to member recruitment; organic member-get-a-member, online & social media, or printed materials for postal distribution…nothing is more effective than proving that membership is a smart decision by proving the ROI of membership in real dollar numbers.”-Ed Rigsbee

Rave Reviews for The ROI of Membership

“This is far more than a “How To’ book. This is a ‘How to Be’ book that will embed membership recruitment and retention into the heart and soul of your association’s culture. This book will bring your brand to life in ways you can’t afford to miss as an association leader.” Terry Paulson, Ph.D., CSP, CPAE, author of The Optimism Advantage, and past president of both the National Speakers Association and the Global Speakers Federation


The ROI of Membership is a must-read for association professionals.  The book correctly identifies the valuation challenge facing today’s associations and provides a clear road map for how to address the problem. A pragmatic and easy to follow resource, this book should be on the top of every association professional’s reading list, regardless of industry or experience.” -Kyle Lanning, JD, Membership Outreach Facilitator, Connecticut State Medical Society


“I recommend highly The ROI of Membership to every chief staff executive, director of membership and volunteer leader. The book answers questions that have perplexed our association for years—providing very practical tools to determine and communicate the value that ours or any other organization might deliver to its potential members.” -Celia Trigo Besore, MBA, CAE, Executive Director & CEO, National Association of Hispanic Nurses


“This book, The ROI of Membership, is a necessary wake-up call for many who manage associations. Over the last 30+ years, I find that many association staff have a government employee mentality, and do the same thing over and over. They are afraid to make waves and are not very innovative in bringing new programs that can either help their members make money or save money. As a result, the membership is stagnant or declining because they don’t deliver the VALUE demanded by today’s potential members. This book should help any open-minded, motivated association Executive Director to start selling Benefits instead of Features.”  –Harold Wong, Ph.D. Economics, UC Berkeley


The ROI of Membership is a must-read book for any association executive who is interested in membership recruitment and retention.  It’s full of great ideas and suggestions on how to effectively recruit members through proving the return on investment of membership.” -Cynthia L. Simpson, M.Ed, CGMP, CAE, Chief Business Development Officer, Association for Women in Science


“Ed Rigsbee delivers a complete, detailed road map to help your association do what needs to be done to survive: Continually attract new members. Chapter 5 about the Return on Investment is worth the investment on this book.”  –Joachim de Posada, Ph.D., CSP, author, Don’t Eat the Marshmallow Yet!


“I really liked what I saw. I liked the way the book is structured. It truly provides a roadmap, along with explanation, about why you go through the ROI process and once you determine that, how you go about growing and retaining members. I thought you used some great examples.” -Jim Thompson, IOM, CAE, Association Executives of North Carolina, Executive Director


“I love your ROI premise. In fact, it made me think of some things I can do in my business and I’m not an Association!” – Tony Alessandra, Ph.D., author, The Platinum Rule


“Rigsbee’s The ROI of Membership makes clear what it takes grow membership – the creation and communication of the value of membership. This book will become required reading for our association’s board members. We’ll be using several of the strategies he promotes to build our organization’s membership.” -Tom Oser, Ph.D., President, National Speakers Association Greater Los Angeles Chapter