- Behave toward your alliance partner the way you want them to behave toward you.
- It’s more important to be a good alliance partner and get things done, then to obsess on being right.
- Make relationship bank deposits before you try to make a withdrawal.
- Regularly share relationship value updates with your alliance partner.
- Know what your partner needs.
- Be clear about what you want from your alliance relationship and what you are willing to give to it.
- Be committed, always show your confidence and passion toward your alliance.
- Do more for your alliance partner than you promised, exceed their expectations.
- Resolve conflict immediately.
- You can’t partner with an organization or individual that doesn’t want to be a good partner.
Ed is the Founder and CEO of the 501(c)(3) non-profit public charity, Cigar PEG Philanthropy through Fun, and president at Rigsbee Research which conducts qualitative member ROI research and consulting for associations and societies. He has been called “the dynamite that broke up our log jam” by association executives—rarely politically correct and almost always provocative—and from a dozen years as a United States Soccer Federation referee, Ed calls it the way he sees it. Exceptional resources at www.rigsbee.com.
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