Tag Archive for: professional society

Ed Rigsbee’s Raw & Unedited with Jess Todtfeld, CSP: Media Secrets to Grow Credibility

Jess Todtfeld, CSP, from New York City, shows associations how to get more return from speeches, presentations, and media interactions. He was a TV producer at ABC, NBC and FOX. He’s a speaker, best selling author, and has worked as a TV host. He even set a Guinness Record for being interviewed the most times … 112 different radio stations in 24 hours. Jess@SuccessInMedia.com (800) 369-3421 www.SuccessInMedia.com

Ed Rigsbee’s Raw & Unedited with Marty Stanley, CSP: Fixing Culture through Accountability

Marty Stanley, CSP interviewed by Ed Rigsbee, CAE, CSP on fixing a messed up culture in for-profit and non-profit organizations. Marty Stanley, Certified Speaking Professional (CSP), walks the talk. As founder of Dynamic Dialog, Inc. in 2000, she draws on her personal and professional experience to help people transform their lives and their organizations.

Marty works with leaders who want a competitive advantage by developing and leveraging a winning culture. She does this through leadership coaching, consulting and training that results in collaborative teams that are aligned with a strategic vision for the future and systems and processes that support that vision.

Marty’s worked with numerous national associations such as realtor associations, the US Tennis Association, American Public Works Association and American Academy of Family Physicians and the Sheet Metal and Air Conditioning Association. Other clients are equally diverse and broad range: from large companies such as GE Oil and Gas, Marriott Corporation and Bank of America to rural hospitals, mortgage companies, commercial plumbing, engineering and law firms.

Marty’s books, Get Out of B.E.D.(Blame Excuses and Denial): Change Your Outlook -Alter Your Outcomes and her most recent book From Type A to Type T:How to Be a Transformational Leader in a Bottom-Line World provide the foundation for personal and organizational effectiveness and success. Her articles have been featured in hundreds of national and international trade and professional publications.

Prior to starting her business, Marty served in leadership roles and transformed culture 3 diverse corporate environments: ~Employers Health Insurance, now Humana ~Blue Cross Blue Shield ~AMC Entertainment Marty Stanley, CSP – Certified Speaking Professional 2017 Coach of the Year – Women in Business Silver Stevie Award Immediate Past Chair-Chapter Leadership Committee – National Speakers Association 858-432-6764 816-695-5453 www.alteringoutcomes.com

Ed Rigsbee’s Raw & Unedited with Joel Block, CPA, CSP: Rig the Rules

Interview with Joel Block, CPA, CSP about how the system is rigged and how association executives can “rig the rules” to serve the organization. From making points like “Don’t let attorneys kill your deals” and “Use a CPA but don’t expect magic.” Joel recommends to association executives to “sell to the pain” and realize “how badly members need the association.” Contact Joel at http://bullseyecap.com/ or joel@bullseyecap.com.

Ed Rigsbee, top speaker on Membership Growth

Helping Your Association Members to Evangelize (645 words)

(645 words)

In order for any trade association or professional society to best serve its market and constituents, it must reach, maintain, and hopefully surpass critical mass in its membership ranks. Today’s challenge for organizational staff and volunteer leaders in doing this is in the influencing of younger stakeholders in your industry or profession to join in and support the cause. Here’s the rub; younger people tend not to join the cause, just because they should as did their predecessors, the Baby Boomers—bummer!

There are three basic ways to recruit members:

  1. Direct Sales where you have commissioned sales persons on the street or working the telephones.
  2. Pull Marketing where you use expensive traditional or electronic marketing campaigns.
  3. Member-Get-a-Member

Encouraging Member Evangelists is the number one method for both successful member recruitment and assimilation. Remember, recruitment without assimilation is about as silly as spitting into the wind. Member retention leads to member evangelism. The crucial question is, “How does one convert happily retained members into member recruitment evangelists?”

1.   Remind your happily retained members about the value they continue to receive, yearly, from their membership through proving the return on investment (ROI) they enjoy.

2.   Show your happily retained members a vision of what might be possible for them if the organization grew. Everyone is interested in the, what’s in it for me. When members both intellectually and emotionally realize what additional benefits might be possible for them through a much larger organization, they will find a new motivation to spread the good news about your organization.

3.   Give your member evangelists the correct tools for effective evangelism. In order to influence the younger generations into holding membership, your evangelists can no longer stand on the generationally dead pulpit of supporting one’s industry, but rather must prove that it is a good business decision to join. Most of the organizational member recruitment paraphernalia in the marketplace today, tries to “baffle with bulk” rather than to “dazzle with brilliance.” Shorter is better and there is no replacement for proving your ROI.

4.   Recognize the efforts and successes of your evangelists. In the majority of cases, that is really all you need to do to motivate evangelists. Recognition is a powerful tool, one which many leaders frequently overlook. Skip the contests and handout acknowledgements rather than prizes.

5.   Member-get-a-member campaigns are fabulous is long as a contest prize is not the motivation for participation. Do it now! Throw out your prize-driven contests. They just motivate members to be competitive and want to win something. To be more successful in member recruitment and retention, you only want each member to enroll a member, or two, each year, as that is all they can realistically help to assimilate into your organization. There is absolutely no long-term value in recruiting a bunch of members into your organization—through a contest or telethon—that you cannot properly assimilate, knowing they will leave in a year, and then badmouthing about their lousy experience to all in the marketplace that will listen.

6.   Accountability on the part of your board of directors and membership committee is the key. These volunteer leaders must remain accountable, to paid staff, for membership growth and the methods employed to reach stated goals. They must also be held accountable, by paid staff, to assimilate, engage, and retain members once recruited.

7.   Adopt the system for your road map to success. Working with non-profit organizations for over two decades, I have found that the implementation of a system is necessary to keep everyone on track. The system is circular rather than linier; Recruitment àAssimilation à Engagement à Retention à Evangelism à Recruitment, again and again and again.