Ed Rigsbee interviews Steven Iwersen, author of “The Porcupine Principles! How to Move Prickly People to Preferred Outcomes.” https://www.steveniwersen.com/ Steven talks, through the window of how this applies to association executives, about the (1) Principle of the Starting Line (2) Principle of the Broom (3) Principle of the Trash Can (4) Principle of the Fence and (5) Principle of the Finish Line. Steven shares that people want respect, value, autonomy or they will exhibit the behaviors of domination, retaliation and/or isolation. Those behaviors are akin to porcupine quills if one feels threatened. Learn why people would rather be invited then told. Learn why persuasion requires guidance and information. Learn why you might want to stop thinking like a boss and more like a coach.