In the comfort and privacy of an upper-floor suite at the Mirage, Ed Rigsbee, Certified Speaking Professional (CSP), Certified Association Executive (CAE), will take you and a limited small group on an amazing journey of understanding through the elements that are important to you and your business.
Ed Rigsbee is regarded as the number one expert in selling to associations. You will learn how to do an end-run around the gatekeeper and get to the decision maker to secure lucrative association and society keynote and workshop engagements.
These bookings are like paid showcases to also gain corporate work. Learn, relax, and have fun in Las Vegas with Ed and walk away with the exact strategies to get hired by associations.
You will get personalized help in determine the best way for you to access the association market, and become armed for successful selling.
- Your Positioning; you have to be both unique and fit into their meeting categories.
- Your Positioning Umbrella Exercise for Determining Category and Sub-Category
- Your Strategy Map for Discovering Your Customers’ Preferred Differentiators
- Your New Sales Scripts and Marketing Sales Copy
- How to Use LinkedIn & YouTube as Business to Business Positioning Tools
- Determine the Best Industry categories for You to Pursue First