Get the inside story on member win-back campaigns with Ed Rigsbee, CAE (author) & Matt Mantione, CAE (senior director). Member recruitment is important, member retention is even more important, and winning back lapsed members is of the upmost importance. Learn the strategies and tactics employed for stunning results.
Ed is the Founder and CEO of the 501(c)(3) non-profit public charity, Cigar PEG Philanthropy through Fun, and president at Rigsbee Research which conducts qualitative member ROI research and consulting for associations and societies. He has been called “the dynamite that broke up our log jam” by association executives—rarely politically correct and almost always provocative—and from a dozen years as a United States Soccer Federation referee, Ed calls it the way he sees it. Exceptional resources at www.rigsbee.com.