The ROI of Words

As important is Website design and functionality is…so is excellent influence copy…perhaps more important. Regardless of your desire…getting members back into the fold or inviting the uninitiated…you must clearly explain the value of membership. Your organization has to continue to demonstrate the ROI of membership. This complimentary workshop will help you to write the kind of benefit (or what’s in it for me) copy that will influence the decision to join or renew.

You can no longer depend on interns or web designers write your member value copy for influencing renewals and retention. They do pretty, you must do effective. Your “feature of membership” copy has to move a person from one place (non-member/non-renewal) to another (member).

This workshop will move you from trying to sell features rather than explaining the benefit (What’s in it for Me). The formula: Feature of Membership -> Buying/Decision Motive -> Explain WIIFM will be explained and samples given.