Retention Reset: Building a Culture of Engagement and Belonging in Associations

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Retention Reset: Building a Culture of Engagement and Belonging in Associations
Description

Turnover is one of the most disruptive challenges associations face—and replacing staff is costly in time, morale, and resources. Retention isn’t just about perks; it’s about creating a culture where employees feel valued, resourced, and supported.

This session equips association executives with the Performance H.A.B.I.T. Framework, a practical approach to human resources that strengthens retention and aligns with CAE Domain 2 competencies. You’ll learn how to:

  • Foster a culture of appreciation and equity to increase belonging and reduce turnover
  • Improve communication to ensure clarity in job roles and expectations
  • Regularly tap into employee mood to monitor engagement and well-being
  • Elicit the resources staff need to succeed and grow
  • Track and analyze workforce data to support compliance, performance evaluation, and professional development
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Description

About Sharon

Dr. Sharon Grossman is an internationally recognized psychologist, executive coach, and keynote speaker who helps organizations transform workplace culture to improve retention, engagement, and productivity. With over two decades of experience working with leaders across industries—including healthcare, manufacturing, law, and HR—she equips association executives with practical strategies to reduce turnover and elevate staff performance.

Sharon is the author of seven books, including Motivated to Stay: 100 Strategies to Keep Your Best People and The Burnout Solution: 7 Steps from Exhausted to Extraordinary. She frequently shares the Performance HABIT Framework, a practical system for strengthening communication, appreciation, resources, engagement, and data-driven decision-making.

She has delivered keynotes and training for associations, universities, and Fortune 500 companies, and her insights have been featured in Business Insider, USA Today, and Psychology Today. Her upcoming TEDx talk, The Human Advantage in the Age of AI, underscores how leaders can build resilient and future-ready teams by harnessing the power of human connection.

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