Description
Member ROI Simplified
Ed Rigsbee
60-minute, CAE Relevant
CAE Domain 3: Organizational Strategy
Member ROI Simplified
$0.00
Is your membership success a result of your smart and hard work or the great economic times we are currently enjoying? Are you prepared for the inevitable economic downturn? Do you have a plan?
Now is the time to start preparing for future lean times. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI.
This workshop consists of three sections:
- How to Measure Your Current ROI in Actual Dollar Numbers
- How to Use the Numbers for Influencing the Membership Decision
- How to Grow Your ROI, to prove beyond a doubt that membership in your organization is a good business decision.
You will learn to:
- Economy-proof your membership numbers
- Use qualitative research to determine your member-perceived ROI on their annual membership investment in actual dollar numbers
- Use the ROI numbers to build tools to help your current members become membership recruitment evangelists
- Drastically improve your member value proposition in an affordable manner
- Discover which products and services are ready for sun-setting and which are ready for increased investment
