Ed Rigsbee’s 90-minute keynote presentation adapted from his book, The ROI of Membership-Today’s Missing Link for Explosive Growth will give association and society executives…and staff, the necessary tools to accelerate member recruitment through calculating and communicating the ROI of membership in real-dollar numbers…allowing you for the first time, to prove that membership is a smart business, career, and financial decision.

The content from this workshop is also available as a one-hour Webinar.

Ed’s October 2014 presentation at the Canadian Society of Association Executives Annual Convention

Get the Slides from Ed’s above presentation: PDF

Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, is passionate, which is quickly evident in his workshops, about helping association and society executives to:

  • See things through the eyes of non-members
  • Shed erroneous beliefs about what today’s members want
  • Move associations and societies from simply listing the features of membership to selling the honest benefits
  • Prove that membership is a good business decision
  • Find more real-dollar ROI in both, what your organization currently offers and what else might be available to offer
  • Understand that legislative and advocacy efforts are not the “new member” draw that they might once have been
  • Turn current members into raging member recruitment evangelists…

If you have not yet joined Ed Rigsbee’s “Member ROI for Associations and Societies” Group at LinkedIn, please do so. Since January 2010, the group has grown to over 2,500 association and society executives and staff. Group membership is not available to suppliers or volunteer leaders. To join, please visit http://www.linkedin.com/groupRegistration?gid=2672904

Information on book purchase, single copies and quantity discounts click here.