This workshop evolved from Ed Rigsbee’s Member ROI Summits. It’s designed to help trade association and professional society executives, staff and volunteers to better demonstrate through the written word, the value their organizations deliver to members. The workshop helps attendees to determine and distinguish between member-only features and industry stakeholder value.

Resulting from workshop participation, attendees will understand and implement a writing style that describes the benefit (how it makes their life better) members receive from their paid membership…through the crucial window of buying motives. This is a highly participative workshop; attendees will walk away with new skills for writing benefit copy, for print and electronic publishing, to attract new members to your organization. This workshop is designed for a half-day format. Attendees should bring along their laptops or e-tablets.

Attendees Receive Approved CAE Educational Hours

About Your Instructor:

Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, knows associations and societies; for over two decades he has been successfully selling to them. He has presented for 19 Societies of Association Executives and been published in nearly every state association executive magazine in North America. As CEO of the Cigar PEG, Inc., 501(c)3 non-profit public charity, he holds full executive membership in ASAE (American Society of Association Executives). He is also a member of California Society of Association Executives.

He has been published internationally by hundreds of trade associations and professional societies. Ed has presented twice at the World Educational Congress of Meeting Professionals International and at the annual national convention of Professional Convention Management Association. He has presented at numerous additional associations’ and meetings industry’s events and recently presented at the 2012 Summer ASAE annual convention in Dallas.

Joining the National Speakers Association in 1988, Ed received his Certified Speaking Professional credential from the NSA in 2000. He has presented for 22 NSA Chapters; several more than once. He has presented at four chapters of the Canadian Association of Professional Speakers and at several international speaker organization meetings in Europe, the Middle East and in Southeast Asia.

Ed is the Executive Director and Co-founder of the Cigar PEG Philanthropy through Fun (founded in 1999) which has given over $425,000 to the NSA Foundation’s Professional Speaker Benefit Fund, Laura’s Hope, Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, American Cancer Society, and other charitable causes.

Ed earned his Certified Association Executive credential from ASAE & the Center for Association Leadership in 2012. As of 2013, he is also is a CAE Approved Provider, meaning that his educational programs count toward the necessary educational hours for association executives seeking their (CAE) Certified Association Executive credential.