Twelve-Month Total Organizational Strategic Membership Growth Process
This is a whole-organization organic process for helping your organization to get from where you are to where they want to be. This year-long membership growth strategic planning and implementation process will help your organization to build the tools and skills necessary for long-term execution and maintenance. Many of the elements of this process are listed below:
External
- Number of potential members
- Competitors sharing your industry/profession segment
- Average annual industry/profession growth
- Recent significant events in industry/profession
- Indirect competition
- Competitive strengths and weaknesses
Internal
- Developing measures of success
- Interdepartmental communication and roadblocks
- Membership value assessment
- Membership service assessment
Capabilities & Competencies
- Identifying strategic capabilities
- Intellectual competency discovery
- Benefit copy writing
Assumptions
- Assumption errors
- Information sources
- Probability of success
- Perceived downside risk
Strategies
Member Growth Roadblock Demolition Strategy
- Become a Member-ROI-Centric Organization Strategy
- Grow Member Value Proposition Strategy
- Member Retention Strategy
- Member Win Them Back Strategy
- Member Recruitment Strategy
- Components Strategy
- Collaboration-Alliance Strategy
- Non-Dues Revenue Strategy
Goals & Objectives
- Commitment
- Competencies
- Focus
Action Plans
- Member ROI Valuation qualitative research via focus group methodology
- Membership marketing materials re-write and publishing/production
- Bylaws adjustment
- Staff & Volunteer Leader considerations
Budgets
- Return on investment
- Five-year operating investment
Schedules
- Personnel
- Monitoring
- Accountability
Thomas Papas, Executive Director at Western States Roofing Contractor Association