Twelve-Month Total Organizational Strategic Membership Growth Process
This is a whole-organization organic process for helping your organization to get from where you are to where they want to be. This year-long membership growth strategic planning and implementation process will help your organization to build the tools and skills necessary for long-term execution and maintenance. Many of the elements of this process are listed below:
External
Number of potential members
Competitors sharing your industry/profession segment
Average annual industry/profession growth
Recent significant events in industry/profession
Indirect competition
Competitive strengths and weaknesses
Internal
Developing measures of success
Interdepartmental communication and roadblocks
Membership value assessment
Membership service assessment
Capabilities & Competencies
Identifying strategic capabilities
Intellectual competency discovery
Benefit copy writing
Assumptions
Assumption errors
Information sources
Probability of success
Perceived downside risk
Strategies
Member Growth Roadblock Demolition Strategy
Become a Member-ROI-Centric Organization Strategy
Grow Member Value Proposition Strategy
Member Retention Strategy
Member Win Them Back Strategy
Member Recruitment Strategy
Components Strategy
Collaboration-Alliance Strategy
Non-Dues Revenue Strategy
Goals & Objectives
Commitment
Competencies
Focus
Action Plans
Member ROI Valuation qualitative research via focus group methodology
Membership marketing materials re-write and publishing/production
Bylaws adjustment
Staff & Volunteer Leader considerations
Budgets
Return on investment
Five-year operating investment
Schedules
Personnel
Monitoring
Accountability
Thomas Papas, Executive Director at Western States Roofing Contractor Association