Would you like to be the Promoter of a Selling to Associations Intensive Workshop in your area? Ed will travel to your area and conduct his full workshop for up to eight (8) attendees…each attendee may bring along one staff person if desired. You sell the slots and arrange for the workshop venue (Ed prefers Hilton Family properties). Ed will cover his travel and lodging expense. The cost to you is $4,000 (+venue) and you may charge up to $700 per speaker and $300 per staff member. Staff members may not attend without their speaker. Click the “buy” button, make the purchase, and call Ed to schedule a date. 805-498-5720 

(Workshop Marketing Copy)

If you have seriously considered re-positioning your speaking business…you’ll want to attend.

If you are the rainmaker in your organization and you use public speaking as a conduit for business development…you’ll want to attend.

If you are a professional speaker that would like to more successfully access the vast buying power of trade associations and professional societies…you’ll want to attend.

Are you ready to access the trade association market? Are you ready to get more paid association bookings? Spend an intensive weekend with Ed Rigsbee, and learn how to sell your speaking, consulting, facilitation, and products to trade associations and professional societies who collectively hold over 280,000 meetings a year. This is a totally customized event.

For over 20 years, Ed’s primary market has been trade associations and professional societies. Generally, he goes in the back door through editors to sell his services. He has presented his method for numerous NSA chapters. If you have attended Ed’s NSA/CAPS chapter program, now it is time for Ed_2.0.

What’s in it for You? 

  • The most important WIIFM is that you learn Ed’s complete, start to sell, system
  • Determine your proper positioning strategy for selling your speaking to the non-profit marketplace
  • Create your pre and post meeting products/services offering to increase your dollars per engagement
  • Determine, identify, and locate the best associations that need your speaking topic and expertise
  • Write customized selling scripts to build selling relationships first with editors, then with meeting planners
  • Write customized selling introduction and follow up email communications
  • Walk away with a immediately implementable selling plan.

This intimate weekend is limited to only 8 speakers. In this tight mutually respectful setting, you will learn more quickly and build personal relationships with the other attendees, and Ed– that will most likely last for years.

Event Format:

Day 1 / 4-7 PM 

  • Ed_1.0, Selling to Associations through the Back Door. This is Ed’s NSA/CAPS chapter program in which he shares how to search for the right associations, how to leverage your relationship bank deposits (your content in article format) to access the meeting planners, and where to get valuable association related information that will help you in your selling process. This session will be more detailed than Ed’s regular chapter program, giving everyone an excellent foundation upon which to build.
  • 7:30 PM; Group networking dinner (Dutch treat). The group dinner is very helpful for attendees to get to know each other in a relaxed atmosphere; it is part of the trust building for the next day’s positioning work.


Day 2 / 8 AM-5 PM

  • Speaker positioning for associations strategy; develop and refine. (For many of the past workshop attendees, this was the “gold” for which they came.)
  • Lunch on your own
  • PM: Speaker positioning continued
  • Determine, identify, and locate the best associations (categories/industries) that need your speaking topic and expertise
  • Finish positioning strategy & questions
  • Dinner on your own

Day 3 / ; 8 AM-Noon

  • AM: Speaker products and services for pre-meeting, meeting, and post-meeting; additional selling and revenue opportunities
  • Write customized selling scripts to build selling relationships first with editors, then with meeting planners

Attendee is responsible for his/her own travel, meals, and lodging. 

Your BONUS for Attending Ed’s Event: 

Access to his Online Selling to Associations Resources (given to you at the seminar) Otherwise Available for Purchase at $300

~~~ Cannot Attend Ed’s Event, Purchase Online Resource Access for $300 ~~~

Raleigh, NC Intensive; September 2012

Long Beach, CA Intensive; June 2012

Richmond, VA Intensive; March 2012

Comments on Ed Rigsbee’s Key West Advanced Speaker Schools

Florida Speakers Association, Members Comment on Ed Rigsbee; October 2010

Karen Litizinger, President NSA-Pittsburgh Comments on Ed Rigsbee; February 2012

Find written recommendations like the one below at Ed’s LinkedIn profile:



WOW! What can I say about Ed Rigsbee. He gave me the right knowledge at the right time. I have been speaking for years, mostly for seminar companies who controlled everything and did not pay well. I have been trying to break into the association market without much success.

I then attended one of Ed’s seminars. Ed’s no-nonsense approach cut through all of my marketing fluff and clarified my positioning for me. He worked with me to make sure I knew what associations wanted and how to communicate with them.

I learned so much in just a few days! I immediately changed my marketing campaign and got booked! I now am full-time WORKING FOR MYSELF! My calendar is filling up for next year and the next and I owe it all to Ed’s 20+ years of experience and knowledge. Thanks Ed

Jeff Compton
America’s Management Go-to-GuyTM


“Ed Rigsbee knows more about selling to trade associations than anyone I’ve ever met. As a professional speaker, I found his approach to reaching decision makers through the back door invaluable. If you’re looking for tips, insights and practical knowledge on how to grow your association speaking business, look no further, Ed’s your man.”


Sima Dahl


About Your Instructor:

Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, knows associations and societies; for over two decades he has been successfully selling to them. He has presented for 19 Societies of Association Executives and been published in nearly every state association executive magazine in North America. As CEO of the Cigar PEG, Inc., 501(c)(3) non-profit public charity, he holds full executive membership in ASAE (American Society of Association Executives). He is a member of California Society of Association Executives and American Association of Medical Society Executives.

He has been published internationally by hundreds of trade associations and professional societies. Ed has presented twice at the World Educational Congress of Meeting Professionals International and at the annual national convention of Professional Convention Management Association. He has presented at numerous additional associations’ and meetings industry’s events and recently presented at the 2012 Summer ASAE annual convention in Dallas. Ed earned his Certified Association Executive credential from ASAE & the Center for Association Leadership in 2012.

Joining the National Speakers Association in 1988, Ed received his Certified Speaking Professional credential from the NSA in 2000. He has presented for 22 NSA Chapters; several more than once. He has also presented at four chapters of the Canadian Association of Professional Speakers and at several international speaker organization meetings in Europe, the Middle East and in Southeast Asia.

Ed is the Executive Director and Co-founder of the Cigar PEG (founded in 1999) which has given over $400,000 to the NSA Foundation’s Professional Speaker Benefit Fund, Laura’s Hope, Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, American Cancer Society, and other charitable causes.