Ed Rigsbee’s Semi-Annual Las Vegas Selling to Associations Intensive
If you are a professional speaker, you already know how difficult it it to sell your speaking services to trade associations and professional societies. You constantly hear discussion about “the committee” which is problematic at best. Getting through the gatekeeper to the decision maker is nearly impossible…UNTIL NOW!
Go Around the Gatekeeper…Learn How to Sell to Associations & Societies by Going in the Back Door…and Other Secrets
Spring Intensive: May 29 & 30, 2018 at the Mirage Las Vegas
This event is Sold Out (See info for November)
(You will be responsible for your own food & lodging. You may stay at a different property if you like.)
Fall Intensive: November 5 & 6, 2018 at the Mirage (Registration Below)
In the comfort and privacy of an upper-floor suite at the Mirage, Ed Rigsbee, Certified Speaking Professional (CSP), Certified Association Executive (CAE), will take you on an amazing journey of understanding through the elements that are important to you and your business. As has been said by many, Ed Rigsbee is the number one expert in selling to associations. You will learn how to do an end-run around the gatekeeper and get to the decision maker to secure lucrative association and society keynote and workshop engagements. These bookings are like paid showcases to also gain corporate work. Learn, relax, and have fun in Las Vegas with Ed.
Plus you will receive a $300 value bonus…access to Ed’s online “Selling to Association” resources; including MP3s, selling scripts, and much more!
You will get personalized help in determine the best way for you to access the association market, and become armed for successful selling. In an upper floor private suite, in just 2 days you will explore:
- 1. Your Positioning; you have to be both unique and fit into their meeting categories.
- 2. Your Positioning Umbrella Exercise for Determining Category and Sub-Category
- 3. Your Strategy Map for Discovering Your Customers’ Preferred Differentiators
- 4. Your New Sales Scripts and Marketing Sales Copy
- 5. How to Use LinkedIn & YouTube as Business to Business Positioning Tools
- 6. Determine the Best Industry categories for You to Pursue First
Plus you get a one-hour follow up call with Ed a month after the intensive to help you even further crank up your association selling!
And this is HUGE…attendees will get access to 8,000 Association & Society Executives…worth thousands of dollars.
Find written recommendations at Ed’s LinkedIn profile:
If Ed can teach this much at chapter meetings of the National Speakers Association and Canadian Association of Professional Speakers in just a couple hours, imagine what you’ll learn in two days.
Ed Rigsbee, CSP Certified Speaking Professional, CAE Certified Association Executive, knows associations and societies; for over two decades he has been successfully selling to them. He has presented for 19 Societies of Association Executives and been published in nearly every state association executive magazine in North America. As CEO of the Cigar PEG, Inc., 501(c)3 non-profit public charity, he holds full executive membership in ASAE (American Society of Association Executives) and California Society of Association Executives.
He has been published internationally by hundreds of trade associations and professional societies. His latest book, The ROI of Membership-Today’s Missing Link for Explosive Growth. Ed has presented twice at the World Educational Congress of Meeting Professionals International and at the annual national convention of Professional Convention Management Association. He has presented at numerous additional associations’ and meetings industry’s events and recently presented at the 2012 Summer ASAE annual convention in Dallas.
Joining the National Speakers Association in 1988, Ed received his Certified Speaking Professional credential from the NSA in 2000. He has presented for 22 NSA Chapters; several more than once. He has presented at four chapters of the Canadian Association of Professional Speakers and at several international speaker organization meetings in Europe, the Middle East and in Southeast Asia.
Ed is the Executive Director and Co-founder of the Cigar PEG (founded in 1999) which has given over a half-million dollars to the NSA Foundation’s Professional Speaker Benefit Fund, Laura’s Hope, Cardiac Arrhythmias Research & Education (C.A.R.E.) Foundation, American Cancer Society, and other charitable causes. Ed earned his Certified Association Executive credential from ASAE & the Center for Association Leadership in 2012.