Ed Rigsbee’s Raw & Unedited with Dwight Holcomb: Lean Membership Marketing

https://rigsbee.com Ed Rigsbee, CSP, CAE, interviews Dwight Holcomb, author, “The Lean CMO-How Small Marketing Budget Can Produce Big Results” featuring Five Marks of the Lean CMO
1. Always Learning
2. Lightning-Fact Results
3. Positive ROI
4. Know Your Niche
5. Efficient and Effective Campaigns

Three Codes to Thinking Lean
1. Asking the Right Questions
2. Understanding True ROI
3. Learning Lean

Four Major Beliefs Lean CMOs Must Abandon
1. Outsourcing means your job is in danger.
2. More people means more ability.
3. More budget means better marketing.
4. More data means better decisions.

The Five Foundational Habits of the Lean CEO
1. The Lean CMO is Always Learning
2. The Lean CMO is Always Executing
3. The Lean CMO is Always Filtering
4. The Lean CMO is Always Maximizing Assets
5. The Lean CMO is Always Eliminating the Value Drains

Ed Rigsbee’s Raw & Unedited with Tim Jackson: 100% Member Market Penetration

Ed Rigsbee, CSP, CAE, interviews Tim Jackson, CEO, at Colorado Automobile Dealers Association on how his organization achieved 100% member market penetration.

Ed Rigsbee’s Raw & Unedited with Corey Perlman, CSP: How to Avoid Social Media Overload

Ed Rigsbee interviews Corey Perlman, CSP, author of “Social Media Overload!” on how associations can easily leverage their social media activities to grow their organizations, deliver more value to members and further their mission. Contact Corey: 248-388-9788, corey@impactsocialmedia.com & https://coreyperlman.com/

Ed Rigsbee’s Raw & Unedited with Dr. Rick Goodman: Become the Solutions Oriented Leader

Dr. Rick Goodman is interviewed on the concepts of his book titled, “The Solutions Oriented Leader” by Ed Rigsbee. Topics covered are: leadership assessment, positive thinking, hiring correctly, communication, feedback, mastering emotional thinking, organizational culture, and conflict. Contact Dr. Rick Goodman at https://www.rickgoodman.com/ or 888.267.6098.

Ed Rigsbee’s Raw & Unedited with Dr. Josh Luke: Slaying Healthcare Costs

Ed Rigsbee interviews Dr. Josh Luke about his new (February 2019) book, “Health-Wealth for You” DrJoshLuke.com on how association executives can deliver more affordable high-quality healthcare for their staff and members. This book is a must-read for every American adult. Learn how to be an Engaged Healthcare Consumer (EHC) and save yourself and your company $$$$$.

Ed Rigsbee’s Raw & Unedited with Joe Curcillo: Creating a Unifying Vision

Ed Rigsbee interviews Joe Curcillo, the Mind Shark, (and author of “Getting to Us” and “What’s Your Freakin’ Point?”) about non-profit organizations growing through creating a unifying vision. https://themindshark.com/

Ed Rigsbee’s Raw & Unedited with Mark Buzan: Dealing with Challenging Boards

Ed Rigsbee, CAE interviews Mark Buzan, CAE, President of Our Executive Director Association Management Company http://www.ourexecutivedirector.com and Founder of the Society of NonProfit Board Directors https://nonprofitboarddirectors.org

Ed Rigsbee’s Raw & Unedited with Leslie Pogue: “Get on Your H.A.P.P.Y.”

Ed Rigsbee interviews Leslie Pogue about a road map plan for association executives to get back to a personal place of effectiveness & fulfillment using H.A.P.P.Y. Contact Leslie through https://www.thehabitofhappy.com/

Ed Rigsbee’s Raw & Unedited with Terri Hinkley: Moving from Volunteer to Staff Managed

Ed Rigsbee interviews Terri Hinkley, CEO at Academy of Medical-Surgical Nurses on the topic of moving a membership organization away from volunteer managed to volunteer directed and professional staff managed. Communication is one of the very important key elements for success.

Ed Rigsbee’s Raw & Unedited with Julie Adams: Converting Your Org from Volunteer to Staff Managed

Ed Rigsbee interviews Julie Adams, Ph.D., CAE, Owner Agile Association Management Solutions on converting a volunteer managed organization to that of staff managed. What it was like 20 years ago when she first achieved the goal and today again.